Dana Point Welcomes Chispa House Films & “Search for the Big One”

Four Humanity Focused Films Set To Premiere at Hobie Surf Shop in Dana Point

by

Cate Stokes

Join Hobie Surf Shop in Dana Point on September 12th as we welcome Chispa House as they premiere their film Search for the Big One, featuring Rob Machado and Hobie Surf Shop Team riders! This series features four short films that raise awareness for ocean and land conservation.

The Chispa House team produces films about aspirational humans and providing glimpses into the lives of people that inspire them. Their struggles and triumphs reveal ambitions, motivations, and ways we can better ourselves and the world around us. They reveal the truth, which is exactly what they’re chasing at Chispa House.

Donations to the Surfrider Foundation will be accepted to support their mission to protect our beautiful coastline. This is sure to be an amazing event, so don’t miss it! https://chispahouse.com/

Advertisements

Temples of Stoke: A Tribute to Surf Shops

Surfers and surf shops, one can’t exist without the other; theirs is a symbiotic relationship. From grommethood to adulthood, from working-life into marriage and parenthood, legions of the truly obsessed continue to visit surf shops. Like the growth rings of a tree, significant moments in the life of a surfer can be marked in these “Temples of Stoke;” a framework of existence made up of freeze-frame moments. Surf journalist, Sam George likens the surf shop experience to a “mirror into which surfers have gazed, searching for self.” And historian Matt Warshaw suggests that the surf shop is “a time tested cultural stronghold,” functioning as a channel for information, gossip, and propaganda, a supply center, workshop, and quite often as the theater of the absurd.

Historically Dale Velzy is credited with creating the surf shop ideal, when opening his 1950s factory and showroom in Manhattan Beach, California. Rudimentary at best, the first surf shops were little more than small, one room operations producing a single product: the surfboard. You, the customer, upon entering would likely find a pair of sawhorses, and a single, bare light bulb suspended from the ceiling, with balsa wood shavings, inches thick, carpeting the floor.

With time, and surfing’s cinematic popularity, the surf shop morphed into a factory/retail operation. Hobie Alter is credited with being the first to construct a purpose-built operation at Dana Point, California. By 1961 surf shops were becoming full service emporiums with silk-screened tee shirts, trunks (today’s boardshort), magazines, wetsuits, and board making supplies. By 1963, according to Peterson’s Surfing Yearbook, surf shops were exploding nationwide. There were 41 in Southern California alone!

Today the surf shop means many things to many people, but, as Justin Housman explains, writing on the Surfer Magazine blog, “the anchor of the surf shop is still the surfboard… you’re sure as hell not buying surfboards online…. We still insist on holding a board in our hands before buying it.” Houseman again, “… from the very beginning [surf shops] have always been about much more than just commerce…. [They have] functioned as a ‘third place’ – another place to gather and socialize outside of work, or school, or home.” For those of you who may be new to surfing and the current expression of the surf shop, there are still a few old-school “Temples of Stoke” around. Places were the guy or girl behind the counter can actually talk about the nuances of surfboards, and sell you the latest beach-lifestyle fashions, all while telling you about how the waves were that morning — because they surf. But you’d better hurry, they are an endangered species in today’s e-commerce, big-box, mass-produced society.

For more on the “Temples of Stoke, A Tribute to Surf Shops” experience visit the SURFING HERITAGE AND CULTURE CENTER (SHACC) at https://shacc.org/temples-of-stoke-on-display-through-october-29-2019/.

Andrew Cowell for Hobie Surf Shop and SHACC.

Hobie Shop :: Drew Brophy LIVE Painting Demo & Book Signing at Hobie Laguna Beach 12/15/18

DREWBROPHY-EVENTPOSTER1-4

 

Join us for a Live Surfboard painting and book signing with Drew Brophy on Saturday, December 15th 1-4 p.m. at Hobie Laguna Beach.

 

Drew will be painting a surfboard as he shares stories out of his book on painting surfboards, chasing waves and being a surf artist.  This event is great for any artist or a fan of surfing history.

Drew’s new book, PAINTING SURFBOARDS AND CHASING WAVES, will be available.  The book is 128 pages full of colorful art and story that captures Drew’s thirty years as a surf artist. Included are surfboard paintings, sketches and paintings created for bands, collectors and action sports products such as wakeboards, skateboards and bodyboards.

A Little From Drew ::

In 1996 I was enjoying my third year living and painting surfboards on the North Shore in Hawaii, until one day when I had a surfing accident at Pipeline. Several injuries and a cracked eye socket kept me from working for awhile so I lost my job. That summer, I got an opportunity to go to California and work painting surfboards at SurfGlas in San Juan Capistrano.  I was really excited because at the time it was probably the busiest surfboard factory in the world.

The factory made Hobie, Stewart and Harbour surfboards. I was stoked to be surrounded by expert craftsman that worked there, shapers like Phil Edwards, Terry Martin, Bill Stewart, Rich Harbour, and Ron House. There were also some of the best laminators and painters there, guys like Mike Muir and Tom Sutherland and many others.  I was taking over the job of surfboard painter Mark Johnson, who was moving on to be a shaper. I had the honor of learning from all these great craftsmen. I painted signature boards by Micky Munoz and custom boards for longboard world champ Colin McPhillips.

So many great memories were made from this time period in my career. One of the best was having Phil’s shaping bay next to my paint stall. Phil and Terry Martin liked to come in early when it was quiet. Phil would spend hours fine tuning beautiful custom longboards with fancy wood nose and tail blocks. He would listen to soft music as he putted around the blank. Then I would come in and start blasting speed metal to get my mojo running. It drove Phil crazy, he would come around the corner looking at me like I was nuts, motioning me to turn down the volume.  It was like two polar opposites colliding, the old school and new school of surfing. I would be in my paint stall spraying flames and making a giant mess.

Eventually I moved on from painting surfboards full time to creating art for other things. I feel fortunate to have had these experiences with some of the greatest craftsmen in surf.

Now, all these years later, I’ve written a book about my thirty year path as a surf artist. I’m stoked to say that Hobie played a part in my story.

On December 15th, I’ll be celebrating some of these memories by doing a live surfboard painting and book signing at Hobie Surf Shop from 1-4 in Laguna Beach, CA.  My book, PAINTING SURFBOARDS AND CHASING WAVES, will available and I’ll be there, painting a surfboard and telling some of these stories. I hope you’ll join me.

Life is good, Drew

 

All ages welcome, Open to the public, drinks & treats, Drew will be signing copies of his book and doing a Q&A! Don’t miss out!! See you here!!

 

 

The Hobie “Summer Sale”is Coming!!! August 2nd – 5th! Spread the Word!!!

HOBIE-SUMMERSALE18-BLAST

Your favorite sale of the year is HERE!!!! The Hobie Summer Sale comes to life August 2nd – 5th at all our locations!!!

We always say, it’s more than just a sale, it’s a tradition. It is our way of saying thank you to all of our customers for their endless support. We love seeing our locals and our new tourist friends during the sale! Come by, say “Hi!”! Enjoy great deals and let us show you our appreciation for your generations of patronage!!

Spread the word, and we can’t wait for August 2nd!!

Hobie Shop :: Surfing Heritage Capsule’s Come to Hobie Surf Shops!!

SURFING HERITAGE AND CULTURE CENTER & HOBIE SURF SHOP PARTNER UP:

Collaborative museum capsule collections to be displayed at two shop locations

20171128_104220

Orange County, CA, November 13, 2017— Hobie Surf Shops is excited to announce a partnership with the prestigious non-profit organization and museum, Surfing Heritage and Culture Center (SHACC). SHACC will be curating historical mini capsule collections, selected from its world-renowned assortment of memorabilia, to be showcased at Hobie locations. As well, Hobie will design and sell special edition SHACC apparel, accessories and “cool stuff” under license, with a portion of the profits benefitting SHACCs mission to share surfings history and culture with the world.

A non-profit organization, SHACC has over 700 surfboards, a shaping shack filled with surf legend Dale Velzy’s tools, templates and surfboards, and a rotating exhibit space that features a new display three to four times a year. Surfing Heritage might be best known for its photo archive, home to over 100 separate collections totaling nearly 300,000 historic images. The museum also produces special events such as guest lectures, slide shows, art and historical exhibits, surf film screenings, and concerts as well as educational outreach programs linking the sport of surfing to the community.

“We are more than stoked with this innovative partnership” says Glenn Brumage, SHACC’s Executive Director. “SHACC founder Dick Metz was Hobie Alters business partner and opened the first Hobie retail store in Honolulu HI, making the SHACC annexes, as an integral part of the Hobie retail experience, very natural”.

“In our desire to increase awareness in surfing’s rich history, as well as pay homage to Dick Metz and what he created in Hobie Surf Shops, it made perfect sense for us to create these annexes. It’s our job, as beach/surf retailers, to be a voice of surf history and culture” stated Jake Schwaner of Hobie Surf Shops. “Both Mark Christy and myself are honored to extend the SHACC’s reach by introducing more of the California community to their remarkably extensive collection”.

The first annex at Hobie Corona Del Mar is now open with the Dana Point annex opening the first part of December. The first exhibits follow the Surf to Skate story that SHACC is currently on display in the museum gallery.

20171128_104040

About Surfing Heritage and Culture Center:
SHACC, dedicated to the preservation, presentation, and promotion of the surfing culture, was founded by surfing stalwart Dick Metz and surf culture preservationist Spencer Croul. Housing one of the world’s largest surfboard and memorabilia collections, SHACC traces surfing’s roots from pre-western contact with Hawaii to the present. Annually, SHACC welcomes hundreds of international surf pilgrims and other interested parties through its doors. www.surfingheritage.org.

About Hobie Surf Shops
For 63 years Hobie Surf Shops has passionately pursued surfing and sailing innovation while never losing sight of fun, ocean awareness, and respect for our elders; emulating our Hawaiian surfing brethren. www.hobiesurfshop.com.