Dana Point Welcomes Chispa House Films & “Search for the Big One”

Four Humanity Focused Films Set To Premiere at Hobie Surf Shop in Dana Point


Cate Stokes

Join Hobie Surf Shop in Dana Point on September 12th as we welcome Chispa House as they premiere their film Search for the Big One, featuring Rob Machado and Hobie Surf Shop Team riders! This series features four short films that raise awareness for ocean and land conservation.

The Chispa House team produces films about aspirational humans and providing glimpses into the lives of people that inspire them. Their struggles and triumphs reveal ambitions, motivations, and ways we can better ourselves and the world around us. They reveal the truth, which is exactly what they’re chasing at Chispa House.

Donations to the Surfrider Foundation will be accepted to support their mission to protect our beautiful coastline. This is sure to be an amazing event, so don’t miss it! https://chispahouse.com/


Temples of Stoke: A Tribute to Surf Shops

Surfers and surf shops, one can’t exist without the other; theirs is a symbiotic relationship. From grommethood to adulthood, from working-life into marriage and parenthood, legions of the truly obsessed continue to visit surf shops. Like the growth rings of a tree, significant moments in the life of a surfer can be marked in these “Temples of Stoke;” a framework of existence made up of freeze-frame moments. Surf journalist, Sam George likens the surf shop experience to a “mirror into which surfers have gazed, searching for self.” And historian Matt Warshaw suggests that the surf shop is “a time tested cultural stronghold,” functioning as a channel for information, gossip, and propaganda, a supply center, workshop, and quite often as the theater of the absurd.

Historically Dale Velzy is credited with creating the surf shop ideal, when opening his 1950s factory and showroom in Manhattan Beach, California. Rudimentary at best, the first surf shops were little more than small, one room operations producing a single product: the surfboard. You, the customer, upon entering would likely find a pair of sawhorses, and a single, bare light bulb suspended from the ceiling, with balsa wood shavings, inches thick, carpeting the floor.

With time, and surfing’s cinematic popularity, the surf shop morphed into a factory/retail operation. Hobie Alter is credited with being the first to construct a purpose-built operation at Dana Point, California. By 1961 surf shops were becoming full service emporiums with silk-screened tee shirts, trunks (today’s boardshort), magazines, wetsuits, and board making supplies. By 1963, according to Peterson’s Surfing Yearbook, surf shops were exploding nationwide. There were 41 in Southern California alone!

Today the surf shop means many things to many people, but, as Justin Housman explains, writing on the Surfer Magazine blog, “the anchor of the surf shop is still the surfboard… you’re sure as hell not buying surfboards online…. We still insist on holding a board in our hands before buying it.” Houseman again, “… from the very beginning [surf shops] have always been about much more than just commerce…. [They have] functioned as a ‘third place’ – another place to gather and socialize outside of work, or school, or home.” For those of you who may be new to surfing and the current expression of the surf shop, there are still a few old-school “Temples of Stoke” around. Places were the guy or girl behind the counter can actually talk about the nuances of surfboards, and sell you the latest beach-lifestyle fashions, all while telling you about how the waves were that morning — because they surf. But you’d better hurry, they are an endangered species in today’s e-commerce, big-box, mass-produced society.

For more on the “Temples of Stoke, A Tribute to Surf Shops” experience visit the SURFING HERITAGE AND CULTURE CENTER (SHACC) at https://shacc.org/temples-of-stoke-on-display-through-october-29-2019/.

Andrew Cowell for Hobie Surf Shop and SHACC.

“GO Faster!”: Surfing Heritage & Culture Center’s Latest Exhibit



Part 1: Speed Thrills

By Andrew Cowell

History tells us that the “Total Involvement,” or “Shortboard Revolution” exploded onto the surfing world stage when Australian, Nat Young won the 1966 World Surfing Championships at San Diego, California’s Ocean Beach.  Nat, with his gunslinger attitude, came prepared. He rode a short, thin, narrow, extremely foiled 9’4” surfboard, (most contestants were riding the standard ten footer)   dubbed Magic Sam.  Competitors, media, and spectators alike witnessed Nat’s staccato bursts of speed and maneuverability as he pin-balled his way to victory; the harbinger of death for the longboard and the hang-ten posing Americans.

Truth be told, the insemination of the Shortboard Revolution’s seed occurred two years prior to Nat’s victory.  In ’64, the inquisitive, innovative, trailblazing George Greenough visited friend and California expat Bob “The Beaded Barb” Cooper in Australia.  George, traveling with his cameras and balsawood “spoon” kneeboard “Velo” with its tuna tail inspired flexible fiberglass fin, was introduced to the itinerate surfer/shaper Bob McTavish and others who were gobsmacked by the other worldly surfing performances of Greenough.  Bob McTavish from his biography, STOKED: “I witnessed George kick into a six-foot wave and get to his knees in a snap.  He took off fast, his right arm flying, his left grabbing the front rail of the short kneeboard.  With all the speed he gained form the drop, he planted a hard bottom turn, and shot forward along the hovering wall.  But he didn’t run straight along it as we would have on our big boards.  No!  He carved back up into the pit.  Again he drove off a long bottom turn, and flew along the threatening section.  Amazing surfing.  So fast!  And those turns!  Most impressive… I gotta get me some of that speed and acceleration.”  The only real stumbling block to Greenough’s approach, McTavish later lamented, was Miki Dora.  “He was so darn cool!  His walking, trimming, and noseriding style.”

Hobie Shop :: The Second Annual Hobie Vintage Surfboard Festival // Sunday June 9th.

Reyn Spooner ‘presents’ The Second Annual Hobie Vintage Surfboard Festival at La Plaza Park

Sponsored by the Vintage Surfboard Collectors Club and the City of Dana Point

Sunday June 9th


Come one come all to an edition of The Vintage Surfboard Collectors Club Swap at La Plaza Park in Dana Point, next to Hobie Surf Shop! 

View, buy, sell or trade surfboards with member collectors from up and down the coast. Surfboards & memorabilia, like skateboards, contest tees, vintage aloha, books, posters, etc,  from the dawn of surfing through the 1980’s will be represented. Admission is FREE to swap or buy. You must be a member of VSCC to sell (more info at www.vintagesurfboardcollectorclub.com). All official vendors will receive an event tee from Reyn Spooner & Hobie, poster, and coffee token from Bear Coast Coffee. 

Along with all flavors of surf & skate history represented, there will also be special “Best of Show Hobie Surfboard or Memorabilia” & “Best of Show Surfboard or Memorabilia” awards given. So, bring your best of the best, most unique throwback and enter it to WIN. First prize is $200 Hobie Surf Shop gift card, second $100. You do not have to be a VSCC member to enter the Best in Show categories. We can’t wait to see what you pull out of your rafters, garages and closets! Several legendary Hobie Surfers, including Phil Edwards, will serve as show judges.

Morning coffee bar with locals Bear Coast Coffee will start brewing at 6am for our official participants. Fellow collector members, Surfboards and Coffee, will collaborate with VSCC for a special exhibition of vintage surfboards! Live music all day starting at 9am, featuring, Matt Aikona, Will Heard, Outerwave, and The Alive! Most importantly, Hobie Shaper, Michael Arenal, will be shaping all afternoon at Hobie. This display of skill is a highlight of the gathering. While you are watching Michael shape, be sure and check out the limited edition Phil Edwards Reyn Spooner shirts, as well as the NEW Hobie Surfboards Phil Edwards models! 

In short, HUNDREDS of bitchen boards strewn about the grass, coffee, live music, hand shaping, Best in Show, and local surf legends, all with a Hobie flavor added in. What’s not to like?? This event is rain or shine, free of charge, all ages welcome and open to the public. Don’t miss out!! See you Sunday June 9th!! 


Date :: Sunday, June 9th. 

Time ::  8am – 3pm. 

Location :: Hobie Dana Point. 34174 Pacific Coast HWY. 92629. 949-496-2366 

Primary Sponsors :: Hobie Surf Shop, The City of Dana Point , Reyn Spooner, Bear Coast Coffee, Surfboards and Coffee 

Secondary Sponsors :: Surfing Heritage, Surfers Healing, Ocean Institute 

Hobie Surf :: Patagonia Presents the Film “Paige” with Ambassador Paige Alms at Hobie Laguna Beach // Tuesday, May 21st!!



Join us for a screening of “Paige”, a new film about big-wave champion Paige Alms.

Though she grew up just a few miles from Peʻahi, one of the best big waves on the planet, it’s Paige’s extraordinary passion, dedication and work ethic that has helped her break down barriers and set a new standard for women’s big wave surfing. The film looks at what drives her, what inspires her, and how she turns fear into fuel when the surf gets HUGE.



Doors :: 7:00pm with Live Music 

Film Starts :: 7:30pm 

Location :: Hobie Surf Shop Laguna Beach 

 294 Forest Ave // Laguna Beach CA 949-497-3304 

Q&A after the film with Paige Alms 

All Ages Welcome // Free of Charge // Open to the Public // Indoor Venue 


About Paige ::  A thrill seeker who finds joy in both extra-large, extra-clean barrels or one-foot mushburgers, Paige feels most at home in the ocean, be it on a hydrofoil, fish, shortboard, “log” or simply bodysurfing. As a two-time , she says her biggest accomplishment is serving as a role model for the next generation, and she always tries to share what her mom taught her at an early age: “Dream big!”

Alms is also among the group of female big wave surfers who fought to make equal pay a reality at the WSL’s Maverick’s Challenge. She’s committed to pushing women’s big wave surfing to new heights. With two Pe’ahi Challenge wins and as a 2X WSL Big Wave World Champion, she’s achieving her goals and bringing us all along for the ride!

Off the water, the big-wave surfer enjoys traveling, organic gardening, cooking and spending time with friends, family and her dog Mocha.


Career Highlights
  • XXL Women’s Overall Performance Award, 2018
  • WSL Big Wave World Champion, 2017/2018
  • Pe’ahi Challenge Champion, 2017
  • XXL Female Performer of the Year, 2017
  • First ever WSL Big Wave World Champion, 2016/2017
  • Pe’ahi Challenge Champion, 2016
  • XXL Women’s Overall Performance Award, 2015
  • First woman to get barreled at Jaws, 2015
  • The Wave I Ride, May 2015
  • XXL Women’s Overall Performance Nominee, 2011-2014
  • Nelscott Reef Women’s Invitee, 2014
  • Co-founder of the Committee for Equity in Women’s Surfing, 2016