Hobie Shop :: Surfing Heritage Capsule’s Come to Hobie Surf Shops!!

SURFING HERITAGE AND CULTURE CENTER & HOBIE SURF SHOP PARTNER UP:

Collaborative museum capsule collections to be displayed at two shop locations

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Orange County, CA, November 13, 2017— Hobie Surf Shops is excited to announce a partnership with the prestigious non-profit organization and museum, Surfing Heritage and Culture Center (SHACC). SHACC will be curating historical mini capsule collections, selected from its world-renowned assortment of memorabilia, to be showcased at Hobie locations. As well, Hobie will design and sell special edition SHACC apparel, accessories and “cool stuff” under license, with a portion of the profits benefitting SHACCs mission to share surfings history and culture with the world.

A non-profit organization, SHACC has over 700 surfboards, a shaping shack filled with surf legend Dale Velzy’s tools, templates and surfboards, and a rotating exhibit space that features a new display three to four times a year. Surfing Heritage might be best known for its photo archive, home to over 100 separate collections totaling nearly 300,000 historic images. The museum also produces special events such as guest lectures, slide shows, art and historical exhibits, surf film screenings, and concerts as well as educational outreach programs linking the sport of surfing to the community.

“We are more than stoked with this innovative partnership” says Glenn Brumage, SHACC’s Executive Director. “SHACC founder Dick Metz was Hobie Alters business partner and opened the first Hobie retail store in Honolulu HI, making the SHACC annexes, as an integral part of the Hobie retail experience, very natural”.

“In our desire to increase awareness in surfing’s rich history, as well as pay homage to Dick Metz and what he created in Hobie Surf Shops, it made perfect sense for us to create these annexes. It’s our job, as beach/surf retailers, to be a voice of surf history and culture” stated Jake Schwaner of Hobie Surf Shops. “Both Mark Christy and myself are honored to extend the SHACC’s reach by introducing more of the California community to their remarkably extensive collection”.

The first annex at Hobie Corona Del Mar is now open with the Dana Point annex opening the first part of December. The first exhibits follow the Surf to Skate story that SHACC is currently on display in the museum gallery.

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About Surfing Heritage and Culture Center:
SHACC, dedicated to the preservation, presentation, and promotion of the surfing culture, was founded by surfing stalwart Dick Metz and surf culture preservationist Spencer Croul. Housing one of the world’s largest surfboard and memorabilia collections, SHACC traces surfing’s roots from pre-western contact with Hawaii to the present. Annually, SHACC welcomes hundreds of international surf pilgrims and other interested parties through its doors. www.surfingheritage.org.

About Hobie Surf Shops
For 63 years Hobie Surf Shops has passionately pursued surfing and sailing innovation while never losing sight of fun, ocean awareness, and respect for our elders; emulating our Hawaiian surfing brethren. www.hobiesurfshop.com.

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Hobie Shop :: Holiday Party Time!! Come On By Ho Ho Hobie!!

Christmas Decoration on the Beach

Hobie Surf Shops have roots that tie directly to the Orange County beach community. It’s more than just a place where our shops are located. For us, it is where our lineage is the deepest. Laguna is home to the house where our founding Father, Hobie Alter, crafted his first surfboards in a front yard on PCH. Dana Point is where our very first shop was born 60 years ago. Orange County and it’s residents are in the soul of everything we do.

A while back, we decided to up our commitment to our local communities by going all out for the shop town’s holiday festivals!! Over the weekend,  you will get a chance to hit up Laguna Beach, San Clemente, Corona Del Mar and Dana Point for wintery good times! Here is a run down on what is happening, where and when. Can’t wait to see you all!!

Friday December 1st :: Hospitality Night at Hobie Laguna Beach.

Events on Forrest Ave run from 5-9pm with the street closed down. In our shop we will have Live Music from Laguna locals, MoonShine, the ever popular Hobie Face Painting booth (truly, you aren’t at Hospitality Night if you don’t rock the Rudolph Nose!!) , and a Bake Sale Benefiting the Laguna Beach Boys & Girls Club.

 

Saturday December 2nd :: Puttin’ on the Glitz at both San Clemente Hobie Shops.

Events on Del Mar street run  from 6pm-10pm with the street closed to traffic. Our Men’s Shop will have a Male Kalikimaka night with our friends at Reyn Spooner!! Live Ukulele Music from Wes Miller, Hawaiian coffee & cookies for all.

Our Surf Boutique will have a Bake Sale for The Boys & Girls Club. All bake sale items are being lovingly hand crafted by our amazing shop manager, Liz. She throws down in the kitchen, so don’t miss out!! Also, the return of holiday jams with live music from Liz’s Dad!

Sunday December 3rd :: Christmas Walk  at Hobie Corona Del Mar

Events on Pacific Coast Highway run from 11am-4pm. We are going all out with our new Surfing Heritage & Cultural Center annex Surf Museum with vintage surfboards, skateboards and memorabilia from the Surfing Heritage. It will be hosted by CDM manager and surf hisotrian, Andy. Live music outside the shop with the crew from The Ben Carlson Foundation, treats and drinks!!

Come on by and see us! We love welcoming you into our shops!!

Hobie Shop :: A Note From Mark Christy on the Importance of Thinking Globally & Shopping Locally.

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Hobie Alter looks out the window of the original Hobie Dana Point Shop.

 

Think Globally… Shop Locally

Joni Mitchell’s familiar refrain “Don’t it always seem to go, that you don’t know what you’ve got ‘til it’s gone” warns against taking the things you love for granted. And while at the time Joni was referring to paradise, trees, pure food and her boyfriend, her message resonates now for one of the key threads in the fabric of small towns, namely, local businesses.

We do indeed live in paradise! Surrounded by an incomparable coastline and rolling hills we have wonderful neighbors and lifestyles. But a critical component of our lives and towns are the storefronts we drive past every day and the shopkeeper and employees inside that work very hard to make their dream a reality by offering you something they believe in so much that they have devoted their very lives to showing it to you. But recently the emergence of point and click shopping obscures the reality that operating a successful small business, while never an easy road, is more challenging than ever.

But you won’t see the chairman of Amazon in the stands at the local Homecoming game, cheering on kids at a local surf contest or helping the local family that lost their home in a fire. That level of community involvement only happens when the business owner lives in your neighborhood, works down the block, plays hoops at the local park or paddles out at your local break. And the truth is, the vast majority of proprietors in our towns do just that. They’re sponsoring the little league teams, manning the BBQ at the game, giving discounts to the kids when they get a good report card or just waving to you when you meet on the sidewalk. They’ve been there for years so you might even take them for granted, but trust me, they never take your patronage for granted. Not for a minute. And if they ever leave, our towns will lose a part of what makes them so special, thread-by-thread, storefront-by-storefront. It would be more than a shame… It would be tragic and we would all lose.

So please consider doing your part to help maintain the souls of our towns. Turn off the computer, get out of your car and walk the sidewalks, our sidewalks, to rediscover the incredibly unique shops just down the street. It’s easy, it’s fun and you’ll discover some cool goods and services that you can’t find online while meeting some pretty nice folks in the process.

Thankfully, most of the people I talk to “get it” and understand that the quality of their lives depends in part on the holistic integrity of the community that surrounds them. The health of our town is akin to the health of our bodies and online shopping is like drive through fast food. It’s something to eat, but it sure as heck ain’t home cookin’.

Mark Christy

Hobie Shop :: The Hobie Super Surfer Skateboard is BACK!!!!

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It’s BACK!! The Hobie Super Surfer Skateboard is HERE!! Available now in limited release!

The original Hobie Super Surfer from 1965 was the first skateboard that connected surfing and skateboarding. The super surfer’s mahogany and maple wood pattern mirrored one of Hobie Surfboards’ most popular boards of the 1960’s era – “The Hobie Classic”.

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The board looked like a mini surfboard – this natural connection created the surf/skate synthesis. Skateboard maneuvers began mirroring the style and flow of surfing. Hobie led the way in skateboarding in the 60’s and the Super Surfer was one of the most popular skateboards of that era.

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This hand-crafted skateboard is built using the highest quality materials; from the solid Mahogany and Maple Wood laminated deck to the 100% urethane replica wheels and steel trucks.  Care and quality workmanship are part of each step in building this amazing piece of Hobie skateboard history.

 

Shop the Hobie Super Surfer Skateboard at http://www.hobiesurfshop.com at this LINK!

Hobie Shop :: First Annual Hobie Surf Shop Makers Market Set for Sunday November 12th at Hobie Dana Point

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We have so many incredibly talented people on our staff! Our staff families are incredibly talented! And, they all have incredibly talented friends too!!! So… we thought we would make a Hobie Staff, Our Families, and Our Friends “Makers Market” where they could showcase their talents!

 

Join us in the parking lot of our Dana Point Shop on Sunday November, 12th from 11am – 3pm for a local craft market filled with ONLY handmade goods from 26 artists. Artists featured will have all their goods for sale in their own space. Just like any typical market, you will check out at each unique booth. All of the crafters will be keeping 100% of their profits and will pay no booth fees! There are some unreal talents showing everything from jewelry, to fine art, to holiday decor, to string art, beauty, woodcraft, leather goods, paddles, hand planes, photography, and more!! A little something for everyone!!

The Makers Market is free to enter, all ages welcome. Our good friend, Will Heard, will be playing live, and, the legendary, Kris Carlow, will be cooking up free hot dogs for all who cruise by! Please spread the word! Bring all your friends! We can’t wait to see you here!!!