Hobie Shop :: The Endless Summer SALE is Almost HERE!!!! UPDATE with Sale Navigation Tips!!!


Former Laguna Beach Manager, and Hobie Family Lifetime Member, Whitney’s, tips for a successful Hobie Endless Summer Sale:
1. Be sure to grab a big blue shopping bag. This way your hands will be free for…….. What else? More shopping! :) 

2. We put new stuff out almost every day so don’t be sad if you don’t make the first day (we got your back). 

3. If the line looks long, trust us, it goes fast. We have it down to a science at this point. 

4. Mornings tend to be the most crowded so maybe make it a late afternoon or early evening outing. 

5. We have stuff for the entire family so be sure to bring them all.

6. Stock up on your Hobie tees; they are always a great deal.

7. The sale is great for back to school shopping. 

8. If you need help please don’t hesitate to ask. We will be easy to spot in our matching T shirts. 

9. Sunglasses are also a great sale item purchase. They never really go on sale any other time of the year. 

10. Have fun!! 

-Whitney Rose

Tracey’s Tips For a Successful Endless Summer Sale :: 

1. Try and wear an outfit that you can try items on over. Think workout capris and a sports bra with a t over and sandals. Nothing worse than waiting 20 minutes to try on one sweater.

2. Eat a hearty fulfilling meal before coming, and make sure the kids are fed too… you might shop longer than you thought.

3. The sale can be really stressful for our first year staff (let’s be honest, it can be tough on even our most seasoned staff!)…. try and show the team some love while you shop! We try and meet and exceed all expectations, but if we fall short, take it in stride and give us another chance.

4. This is the BEST sale to stock up on basics and ‘go to’ items.. think backpacks, rack pads, pocket knifes, plain T’s, watches, boardshorts.

5. Come ready to have a good time with your Hobie Family! We love this sale just as much as you do!!

-Tracey Engelking

Hobie Shop :: Eidon Musarity Tour at Hobie Laguna Beach Friday June 26th.


We all have at least one can of food in our kitchen, right? We all are always looking for unique ways to reach out to our neighbors who hit a patch of bad luck, right??  We all love live music and art, right??? Then major score, because our friends at Eidon have combined a few of our favorite things into their “Eidon Musarity Tour’ hitting our Laguna Beach Hobie Shop on Friday, June 26th!

The sole focus of the tour is to not only present a night of great music from the incredible Ray Barbee and art from 6+ major artists, but they felt called to make the night a way for us to connect with our local friends who find themselves lacking in food resources. This is a first of it’s kind event and we are proud to be one of a small handful of shops lucky enough to take part!

Admission for the night is a minimum of one can of food per person.. but, we want to encourage you to go above and beyond!! Fill up a bag or two of your favorite canned items (especially Spam! You can’t bring enough Spam!!) and stoke out our local families who call The Boys & Girls Club of Laguna Beach home. The food will go a long way toward filling up tummies and hearts. So give as much as you can and spread the word to your crew!! We can’t wait to see you all!!

Here is a little Ray Barbee to get you in the mood!! For more information see the details below, or call the shop at 949-497-3304.


The Musarity Tour is a music, art, charity tour designed to gather food for the hungry. 

Sponsors Eidon will bring an evening of Music and Art to Hobie Surf Shop in Laguna Beach on Friday June 26th, 2015. Event patrons are requested to bring a minimum of one can of food as admission to the show. The canned food will be donated to The Boys and Girls Club of Laguna Beach. 


Ray Barbee


Mark McInnis

Ryan Bryant

Mathew Obrien

Kevin Ginther

Aaron Dorff

Matt Wignall

And More


5pm – 7pm


Minimum 1 can of food

Hobie Shop :: Hobie Team Member Featured in “Ask a Style Expert”!!!

Laguna Beach Hobie’s, Sydney Sorenson, was just a featured expert on the CBS Los Angeles Style Blog!!!! YEWWWW!!! Check out the story below, then head into Hobie Laguna Beach and get her advice on creating a whole new summer look!!

Ask An Expert: Hottest Summer Trends In OC

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Summer is almost here and it’s time to get ready for some stylish new looks. Fashion is all about having fun, and your summer look should be comfortable and effortless, so we’ve consulted with OC expert Sydney Sorenson. Sorenson’s recommendations include down-to-earth, relaxed pieces for your summer wardrobe. These easy shopping picks will get you inspired for the beach and beyond.

Sydney Sorenson
Hobie Surf Shop
294 Forest Ave.
Laguna Beach, CA 92651
(949) 497-3304

Sorenson, an Orange County native, is a merchandiser at Hobie Surf Shop in Laguna Beach. She describes herself as a huge fan of the beach and knows that her current job is the exact right one for her. “I’m an ambassador of beach apparel. When I’m not in a bikini, I find fashion as a way to express my boho-inspired mind.”

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PrintsRich prints, paired with solid-colored items, add excitement to any summer wardrobe. Floral prints are especially popular for women. “One of the most in-demand clothing items lately has been flared pattern pants,” Sorenson said. “They are loose, sometimes fitting, comfortable and fun.” For men, floral and Aztec print shirts are a big hit this season.

sydney sorenson Ask An Expert: Hottest Summer Trends In OC

Photo Credit: Sydney Sorenson

The White BlouseThe white blouse is a wardrobe essential. Whether you’re wearing a tailored shirt to the office or a casual blouse for a day of fun, white will brighten your summer style. “The white shirt shown in the photo was taken from one of my favorite collections called Amuse Society,” Sorenson said. “It is amazing how popular it has become, definitely one of our best sellers.” This blouse can be teamed with jeans for the evening or a pair of cut-offs for the beach.

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Bikini TopsA big part of making the summer season special is finding the right bikini top, so Sorenson described two of her favorites. “The high-neck style has been a huge trend in bathing suits, so many brands have this type of style bikini top,” said Sorenson. “When O’Neill came out with one I had to snatch it. I’m so in love with it and get so many compliments when I wear it. Also, another super popular bikini top is part of the Alana Blanchard Ripcurl collection, again with the floral print.”

RelatedDressing For Work During The Summer Heat

men s summer fashion Ask An Expert: Hottest Summer Trends In OC

Photo Credit: Sydney Sorenson

Funky SocksSocks with exuberant stripes, patterns and prints give men a chance to be daring with their wardrobe. Loud socks can be worn on summer evenings with khaki pants or anytime with athletic wear. There are no rules when it comes to wearing creative socks with the right shoes. Anything goes. Sorenson said Stance socks are one of the best-selling men’s accessories at Hobie Surf Shop.

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Stylish TowelsRelaxing on a pretty towel will definitely enhance your summer experience. “A huge trend is Sand Cloud,” said Sorenson. “It is a brand that carries a really nice towel. They come in all different colors and styles and even have a pillow on top. They are cute and comfortable to lie on.”

Related: Best Shopping In OC’s Laguna Beach

Suzanne Chun is a freelance writer living in Southern California with her husband, two children and a hound dog named Girlie. Suzanne loves her work because she meets new people, learns interesting things, and attends exciting events. Her favorite part is that she gets to write about it.

Hobie Surf :: The Surf Swap and Sale is Back!!

GAME ON!!!!!

GAME ON!!!!!

It’s Back!! Our annual Surf Swap & Sale at our Dana Point Hobie Surf Shop (only, in Dana Point!!) is set to go off this Memorial Day Weekend! We LOVE this sale!! It’s our chance to not only help you clean out those used surfboards in your garage, making room for a whole new rack of boards… but it’s our chance to buy those used boards off of you and have a brand new, though slightly pre-loved, quiver of our own!

You set the price for your boards, with a little help from us, and when it sells, 10% of the selling price will be donated to Surfers Healing (see video below to learn more about this incredible organization)! Be wise in your selection of boards to bring down, surfboards 7’6″ and over sell the fastest and usually for the best price. SUP’s also do well at the swap, but as far as shortboards go, it’s hit and miss on how they fare. We also have had a strong turnout of folks looking for classics and vintage boards, too! Remember, cleaned up, unwaxed boards look the best in the racks. You want your girl to stand out amongst the sea of other boards, so shine her up nice and pretty!

Tell your friends, and especially tell that board hoarder you know, to bring their boards on down to our Dana Point Shop (again the sale is only at the Dana Point Shop) bright and early on May the 22nd. We will start taking in boards as early as 8:45am. When you fill out your forms, make sure to give us an easy phone number to reach you at, just in case we have an offer on the table that you want to hear. We have seen people come up cash in hand, looking to get a bit off the marked price only to leave when we can’t get in contact with the seller. Price your boards fair and be willing to STOKE someone out on a new ride! It’s crazy fun to watch people find the new log of their dreams at a price they can afford!

Stop in through out the weekend and see how your boards are selling, and make sure you shop the SALE! We go BaNaNaS marking items down!! Our outside parking lot will be full of great deals, and we’ll have special markdowns inside too! Seriously, you will Not be disappointed with this sale and swap! Make sure you are ready with phone in hand on Sunday May 24th around 3:30ish, just in case we didn’t sell your boards. You will have to pick them up again that night by 5pm. But, trust us, we do our best to sell them all!!

Ok, if you have any other questions, call our Dana Point Shop at 949-496-2366, otherwise, We’ll See You at The Swap!!!