Dana Point Welcomes Chispa House Films & “Search for the Big One”

Four Humanity Focused Films Set To Premiere at Hobie Surf Shop in Dana Point

by

Cate Stokes

Join Hobie Surf Shop in Dana Point on September 12th as we welcome Chispa House as they premiere their film Search for the Big One, featuring Rob Machado and Hobie Surf Shop Team riders! This series features four short films that raise awareness for ocean and land conservation.

The Chispa House team produces films about aspirational humans and providing glimpses into the lives of people that inspire them. Their struggles and triumphs reveal ambitions, motivations, and ways we can better ourselves and the world around us. They reveal the truth, which is exactly what they’re chasing at Chispa House.

Donations to the Surfrider Foundation will be accepted to support their mission to protect our beautiful coastline. This is sure to be an amazing event, so don’t miss it! https://chispahouse.com/

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Temples of Stoke: A Tribute to Surf Shops

Surfers and surf shops, one can’t exist without the other; theirs is a symbiotic relationship. From grommethood to adulthood, from working-life into marriage and parenthood, legions of the truly obsessed continue to visit surf shops. Like the growth rings of a tree, significant moments in the life of a surfer can be marked in these “Temples of Stoke;” a framework of existence made up of freeze-frame moments. Surf journalist, Sam George likens the surf shop experience to a “mirror into which surfers have gazed, searching for self.” And historian Matt Warshaw suggests that the surf shop is “a time tested cultural stronghold,” functioning as a channel for information, gossip, and propaganda, a supply center, workshop, and quite often as the theater of the absurd.

Historically Dale Velzy is credited with creating the surf shop ideal, when opening his 1950s factory and showroom in Manhattan Beach, California. Rudimentary at best, the first surf shops were little more than small, one room operations producing a single product: the surfboard. You, the customer, upon entering would likely find a pair of sawhorses, and a single, bare light bulb suspended from the ceiling, with balsa wood shavings, inches thick, carpeting the floor.

With time, and surfing’s cinematic popularity, the surf shop morphed into a factory/retail operation. Hobie Alter is credited with being the first to construct a purpose-built operation at Dana Point, California. By 1961 surf shops were becoming full service emporiums with silk-screened tee shirts, trunks (today’s boardshort), magazines, wetsuits, and board making supplies. By 1963, according to Peterson’s Surfing Yearbook, surf shops were exploding nationwide. There were 41 in Southern California alone!

Today the surf shop means many things to many people, but, as Justin Housman explains, writing on the Surfer Magazine blog, “the anchor of the surf shop is still the surfboard… you’re sure as hell not buying surfboards online…. We still insist on holding a board in our hands before buying it.” Houseman again, “… from the very beginning [surf shops] have always been about much more than just commerce…. [They have] functioned as a ‘third place’ – another place to gather and socialize outside of work, or school, or home.” For those of you who may be new to surfing and the current expression of the surf shop, there are still a few old-school “Temples of Stoke” around. Places were the guy or girl behind the counter can actually talk about the nuances of surfboards, and sell you the latest beach-lifestyle fashions, all while telling you about how the waves were that morning — because they surf. But you’d better hurry, they are an endangered species in today’s e-commerce, big-box, mass-produced society.

For more on the “Temples of Stoke, A Tribute to Surf Shops” experience visit the SURFING HERITAGE AND CULTURE CENTER (SHACC) at https://shacc.org/temples-of-stoke-on-display-through-october-29-2019/.

Andrew Cowell for Hobie Surf Shop and SHACC.

Hobie Warehouse :: SALE!! SALE!! SALE!!!

HOBIE-WHSALE-BLAST

 

The Hobie Warehouse Sale is BACK!!!!!

We don’t do them very often, just a few times a year, our warehouse sale returns with up to 60% OFF EVERYTHING!!! Come by our warehouse Friday & Saturday March 29th & 30th from 9am – 5pm, rain or shine, for ALL your favorite surf brands discounted up to 60% OFF.

Bikinis, boardshorts, tees, sweatshirts, dresses, Aloha Friday’s, shorts, sandals, accessories, and surf goods ALL majorly discounted!! Hobie branded products will also be featured at 60% OFF or MORE!! Did we mention it’s ALL ON SALE!!! Don’t forget, we always have some specials up our sleeves to share with our loyal warehouse sale shoppers, so expect some extra deals to be had!!!

Come ready to shop!!! Spread the word and see you here!

The Hobie Warehouse 32921 Calle Perfecto
San Juan Capistrano, California

Hobie Heart :: California United

GIVEBACKFRIDAY

California United

Join us for Give Back Friday, Saturday, Sunday & Monday too.

As Californians, we’re all devastated by the recent fires. Sadly, we can never bring back the lives tragically lost, but… we have several clothing stores, and we’d like to do our small part with your help.

Hobie will donate much needed clothing to those that have lost everything in an amount equal to 10% of our gross sales in all Hobie Stores from the 23rd – 26th.

We are all part of the fabric of California’s unique tapestry. Help us share the love with our Golden State Family.

Hobie Shop :: Quiksilver Brings “Generations, the Movie” to Hobie Dana Point 8/11/18

QUIKSILVER-GENERATIONS

 

Three generations. One Film.

Come out and watch Quiksilver’s “Generations, the Movie” Saturday August 11th from 7pm – 9pm at Hobie Dana Point.

High Action and Fast Paced, it stars Quik’s A-team and Young Guns with a throwback section featuring some of the world’s most iconic surfers. Free Tacos & Drinks, All Ages Welcome, No Charge, Outside Event, Open to the Public. 

Spread the word, see you here!