Dana Point Welcomes Chispa House Films & “Search for the Big One”

Four Humanity Focused Films Set To Premiere at Hobie Surf Shop in Dana Point

by

Cate Stokes

Join Hobie Surf Shop in Dana Point on September 12th as we welcome Chispa House as they premiere their film Search for the Big One, featuring Rob Machado and Hobie Surf Shop Team riders! This series features four short films that raise awareness for ocean and land conservation.

The Chispa House team produces films about aspirational humans and providing glimpses into the lives of people that inspire them. Their struggles and triumphs reveal ambitions, motivations, and ways we can better ourselves and the world around us. They reveal the truth, which is exactly what they’re chasing at Chispa House.

Donations to the Surfrider Foundation will be accepted to support their mission to protect our beautiful coastline. This is sure to be an amazing event, so don’t miss it! https://chispahouse.com/

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Temples of Stoke: A Tribute to Surf Shops

Surfers and surf shops, one can’t exist without the other; theirs is a symbiotic relationship. From grommethood to adulthood, from working-life into marriage and parenthood, legions of the truly obsessed continue to visit surf shops. Like the growth rings of a tree, significant moments in the life of a surfer can be marked in these “Temples of Stoke;” a framework of existence made up of freeze-frame moments. Surf journalist, Sam George likens the surf shop experience to a “mirror into which surfers have gazed, searching for self.” And historian Matt Warshaw suggests that the surf shop is “a time tested cultural stronghold,” functioning as a channel for information, gossip, and propaganda, a supply center, workshop, and quite often as the theater of the absurd.

Historically Dale Velzy is credited with creating the surf shop ideal, when opening his 1950s factory and showroom in Manhattan Beach, California. Rudimentary at best, the first surf shops were little more than small, one room operations producing a single product: the surfboard. You, the customer, upon entering would likely find a pair of sawhorses, and a single, bare light bulb suspended from the ceiling, with balsa wood shavings, inches thick, carpeting the floor.

With time, and surfing’s cinematic popularity, the surf shop morphed into a factory/retail operation. Hobie Alter is credited with being the first to construct a purpose-built operation at Dana Point, California. By 1961 surf shops were becoming full service emporiums with silk-screened tee shirts, trunks (today’s boardshort), magazines, wetsuits, and board making supplies. By 1963, according to Peterson’s Surfing Yearbook, surf shops were exploding nationwide. There were 41 in Southern California alone!

Today the surf shop means many things to many people, but, as Justin Housman explains, writing on the Surfer Magazine blog, “the anchor of the surf shop is still the surfboard… you’re sure as hell not buying surfboards online…. We still insist on holding a board in our hands before buying it.” Houseman again, “… from the very beginning [surf shops] have always been about much more than just commerce…. [They have] functioned as a ‘third place’ – another place to gather and socialize outside of work, or school, or home.” For those of you who may be new to surfing and the current expression of the surf shop, there are still a few old-school “Temples of Stoke” around. Places were the guy or girl behind the counter can actually talk about the nuances of surfboards, and sell you the latest beach-lifestyle fashions, all while telling you about how the waves were that morning — because they surf. But you’d better hurry, they are an endangered species in today’s e-commerce, big-box, mass-produced society.

For more on the “Temples of Stoke, A Tribute to Surf Shops” experience visit the SURFING HERITAGE AND CULTURE CENTER (SHACC) at https://shacc.org/temples-of-stoke-on-display-through-october-29-2019/.

Andrew Cowell for Hobie Surf Shop and SHACC.

Hobie History :: The Hobie Story

 

Hobie’s dream was born in his parents’ garage in 1950, when Hobie decided to apply his love of woodworking to the sport of surfing. Dad backed out the Buick to make room for a shipment of balsawood, Hobie got out his drawknife and carved out his very first surfboard. Friends soon started dropping by and before you knew it there was no room left for the Buick—Hobie’s business of fun had begun.

Hobie and the sport grew together. A couple of years and 40 tons of sawdust later, Hobie opened up Southern California’s first surf shop in Dana Point. Then in 1958 Hobie and buddy Gordon “Grubby” Clark began experimenting with new materials, literally inventing the polyurethane foam surfboard. The new boards were lighter, faster and easier to ride than anything else in the water. Suddenly everyone wanted to be a surfer—and every surfer wanted a Hobie.

By the mid-1960s, while the Beach Boys were making records, the legendary Hobie Surf Team was setting them. Hobie’s lineup was a veritable Who’s Who of surfing greats. Phil Edwards, Joey Cabell, Corky Carroll, Micky Munoz, Joyce Hoffman, Joey Hamasaki, Gary Propper, Billy Hamilton and Herbie Fletcher are just a few of the champions who supported the distinctive Hobie diamond logo over the years.

In the late 60’s Hobie started messing around in boats. Hobie developed a prototype for a lightweight, fast and easy-to-sail playboat based on the Polynesian twin-hulled catamaran. History soon repeated itself. What Hobie’s foam surfboard did for surfing, the Hobie Cat did for sailing, introducing a whole new way to have fun in the sun and revolutionizing an industry in the process. In the past four decades, more people have taken to the water on a Hobie Cat than almost any other sailboat design. Hobie Cats are still the world’s best selling cats and it’s hard to find a body of water on any continent that doesn’t have an active Hobie racing fleet.

In the years to follow, plenty of other ocean innovations emerged from Hobie’s imagination: the Hobie Power Skiff, a 33’ monohull sailer, a 60’ ocean voyaging power cat and innovative fishing floats and a wide range of kayaks. Hobie’s logo has meant the very best in everything from radiocontrolled gliders, skateboards, world-famous polarized sunglasses and sportswear.

It seems incredible that one man’s vision could provide so much fun for watermen and women the world over, but in that department, Hobie Alter stands alone. He didn’t just create toys, he created a way of life, a new way of looking at our watery world. The dream born on the beach in 1950 has become reality not just for Hobie but for new generations of dreamers, all of whom continue to spell fun in the sun, the surf and the sand with a flying capitol H. -The Hobie Cat Company.

Hobie Shop :: Hobie Warehouse SALE!!!! March 26th & 27th

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Thursday & Friday the Hobie Warehouse sale is ON!! Amazing deals on clothing, shoes, accessories, skate, and SUP’s. We want it all gone! Call in sick if you have to, but be here!

Details ::

March 26th & 27th 9am-5pm

The Hobie Warehouse

32921-A Calle Perfecto San Juan Capistrano CA 92675