Hobie Shop :: Monday Motivation from Ethan Mudge

Ethan Mudge

Ethan Mudge

“I’m an eight grader at Shorecliffs Middle School in San Clemente, so my “day job” is being a student. Pretty nice job, though, since I get to surf for Senor Hennings who is coach of the best middle school surf team in California.” Ethan Mudge

An easy 2 and a half minute look at Hobie Shop Surf Team member, Ethan, ripping it up at Lowers this summer. Video by Cody Ferner. Enjoy!! To read Ethan’s team profile, CLICK HERE.

-Tracey Engelking

Hobie Surf :: Monday Motivation : Emmy Lombard ‘Single Fin Magic’


‘All types of surfing is fun for me. No matter what the board shape or the fin set up, surfing is an art form. Just stoked to be out there.’ Emmy Lombard 

Sit back and relax, and enjoy a little cross stepping set to slack key guitar from our Hobie Surf Shop Ambassador, Emmy Lombard…. timeless good times!

Learn more about Emmy on her team profile. Click Here.


-Tracey Engelking


Hobie Shop :: Hobie and SHACC Team Up to Pay Tribute to Surfing’s Innovators




Hobie Surf Shops and the Surfing Heritage and Culture Center (SHACC) today announced a collaborative project called the “Surfing Innovators Series.” The first installment of the series will be an exhibit inside Hobie’s Dana Point surf shop that showcases Lorrin “Whitey” Harrison and the profound impact he had on the nascent California surfing scene.

“Whitey Harrison was among California’s first real watermen,” said Paul Strauch, SHACC’s Executive Director. “As a teenager in the late 1920s and early 1930s, Whitey surfed the beaches of Corona del Mar and Laguna, initially on a solid pine surfboard left behind by the legendary Duke Kahanamoku on one of his trips to the mainland. There were very few surfers in California at that time. Not only was Harrison a skilled surfer and body surfer, but he also helped popularize free-diving for abalone and lobster off Orange County’s beaches.”

According to SHACC’s Curator and Creative Director, Barry Haun, Harrison also helped popularize surfing on the beaches of San Onofre. “In about 1935, the construction of jetty extensions in Corona del Mar drove Harrison to seek new places to surf,” Haun said. “That search led him and a few of his buddies to San Onofre, where they quickly learned that the waves were consistently good and ideal for surfing.”

As early as age five, Harrison began crafting his own wave-riding body boards out of wood. He would later emerge as one of the most innovative builders of redwood surfboards and paddleboards, as well as outrigger canoes to which he had been introduced during his first trip to Hawaii in the early 1930s.

“Harrison was of the mindset: why buy something if you can make it yourself,” Haun added. “So in addition to building surfboards, paddleboards and boats, he fabricated many of his own tools, fishing gear and lobster traps.”

The Whitey Harrison exhibit inside the Hobie Dana Point store includes some of Harrison’s early shaping tools, historic photographs, his signature hand-woven palm-frond hats, and other memorabilia that undoubtedly laid the groundwork for the California surfing lifestyle. Many Hobie staff members worked with SHACC to organize and install the Harrison exhibit. The shop is located at 34174 Pacific Coast Highway.

“Hobie and SHACC share a long and rich history in the surfing community,” said Jake Schwaner, Hobie’s General Manager and part owner. “SHACC co-founder Dick Metz and Hobie Alter had been close friends from the late ’50s until Hobie’s passing this year. Metz helped Hobie open a series of successful surf shops in the early 1960s – in California, Hawaii and the East Coast.”


-By Paul Strauch, Executive Director, SHACC

Hobie Shop :: 2014 Battle of the Paddle Pre-Race Party & Event Sign Ups at Hobie Dana Point!!

Battle of the Paddle // Salt Creek // October 4th & 5th.

Battle of the Paddle // Salt Creek // October 4th & 5th.


The Battle of the Paddle has moved to Salt Creek this year!!! If the swell that is predicted to hit, hits, this BoP show is going to get real wild real quick!!!! Plenty of time to throw yourself into the mix… Register at the Hobie Surf Shop Rainbow Sandals Battle of the Paddle Welcoming Party on Friday October 3rd between 5:00pm – 9:00pm (Hobie Surf Shop 34174 Pacific Coast Highway, Dana Point, CA 92629). Food, drinks, music, and a shop decked out with essentials. Come by, say ‘hi’. We love seeing you.


-Tracey Engelking