Dana Point Welcomes Chispa House Films & “Search for the Big One”

Four Humanity Focused Films Set To Premiere at Hobie Surf Shop in Dana Point

by

Cate Stokes

Join Hobie Surf Shop in Dana Point on September 12th as we welcome Chispa House as they premiere their film Search for the Big One, featuring Rob Machado and Hobie Surf Shop Team riders! This series features four short films that raise awareness for ocean and land conservation.

The Chispa House team produces films about aspirational humans and providing glimpses into the lives of people that inspire them. Their struggles and triumphs reveal ambitions, motivations, and ways we can better ourselves and the world around us. They reveal the truth, which is exactly what they’re chasing at Chispa House.

Donations to the Surfrider Foundation will be accepted to support their mission to protect our beautiful coastline. This is sure to be an amazing event, so don’t miss it! https://chispahouse.com/

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Temples of Stoke: A Tribute to Surf Shops

Surfers and surf shops, one can’t exist without the other; theirs is a symbiotic relationship. From grommethood to adulthood, from working-life into marriage and parenthood, legions of the truly obsessed continue to visit surf shops. Like the growth rings of a tree, significant moments in the life of a surfer can be marked in these “Temples of Stoke;” a framework of existence made up of freeze-frame moments. Surf journalist, Sam George likens the surf shop experience to a “mirror into which surfers have gazed, searching for self.” And historian Matt Warshaw suggests that the surf shop is “a time tested cultural stronghold,” functioning as a channel for information, gossip, and propaganda, a supply center, workshop, and quite often as the theater of the absurd.

Historically Dale Velzy is credited with creating the surf shop ideal, when opening his 1950s factory and showroom in Manhattan Beach, California. Rudimentary at best, the first surf shops were little more than small, one room operations producing a single product: the surfboard. You, the customer, upon entering would likely find a pair of sawhorses, and a single, bare light bulb suspended from the ceiling, with balsa wood shavings, inches thick, carpeting the floor.

With time, and surfing’s cinematic popularity, the surf shop morphed into a factory/retail operation. Hobie Alter is credited with being the first to construct a purpose-built operation at Dana Point, California. By 1961 surf shops were becoming full service emporiums with silk-screened tee shirts, trunks (today’s boardshort), magazines, wetsuits, and board making supplies. By 1963, according to Peterson’s Surfing Yearbook, surf shops were exploding nationwide. There were 41 in Southern California alone!

Today the surf shop means many things to many people, but, as Justin Housman explains, writing on the Surfer Magazine blog, “the anchor of the surf shop is still the surfboard… you’re sure as hell not buying surfboards online…. We still insist on holding a board in our hands before buying it.” Houseman again, “… from the very beginning [surf shops] have always been about much more than just commerce…. [They have] functioned as a ‘third place’ – another place to gather and socialize outside of work, or school, or home.” For those of you who may be new to surfing and the current expression of the surf shop, there are still a few old-school “Temples of Stoke” around. Places were the guy or girl behind the counter can actually talk about the nuances of surfboards, and sell you the latest beach-lifestyle fashions, all while telling you about how the waves were that morning — because they surf. But you’d better hurry, they are an endangered species in today’s e-commerce, big-box, mass-produced society.

For more on the “Temples of Stoke, A Tribute to Surf Shops” experience visit the SURFING HERITAGE AND CULTURE CENTER (SHACC) at https://shacc.org/temples-of-stoke-on-display-through-october-29-2019/.

Andrew Cowell for Hobie Surf Shop and SHACC.

Hobie Shop :: Hobie Warehouse SALE!!!! March 26th & 27th

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Thursday & Friday the Hobie Warehouse sale is ON!! Amazing deals on clothing, shoes, accessories, skate, and SUP’s. We want it all gone! Call in sick if you have to, but be here!

Details ::

March 26th & 27th 9am-5pm

The Hobie Warehouse

32921-A Calle Perfecto San Juan Capistrano CA 92675

Hobie Shop :: A Talk with Tom Carroll at Hobie Dana Point. UPDATE with Pics from the Night!!!!

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Hobie Surf Shop and Quiksilver proudly present ‘A Talk with Tommy’. 

Come hear first hand stories from Australian legend and world champion surfer, Tom Carroll. Tom will be present at our Dana Point location on 3/17/2015 sharing video and thoughts from his past accomplishments, like ‘the snap heard round the world’, what it takes to be a world champion, and what it is like reigniting his career by chasing big waves around the globe.

The talk will be moderated by none other then Quiksilver Co-Founder, Bob McKnight. McKnight is a legend in his own right as well. He was the guiding force behind the global surf brands rise to dominance, which remains – after decades of ups and downs – the largest surfwear company in the world. He was the driver of the legendary Quiksilver VW bus that drove boardshorts directly to surf shops up and down the coast back in the 70’s. McKnight retired as CEO of the company in late 2014.

Aside from ‘The Talk’, we will have some of Quiksilvers ‘Modern Original’ boardshorts from eras past on display, live music, live surfboard shaping with Hobie master shaper Gary Larson, barbecue , raffles, and giveaways. This event is free and the entire surfing community is invited to attend!

Event Details :: ‘A Talk with Tommy’ 

Come hear stories from the legend, Tom Carroll, himself and check out some of Quiksilver’s original boardshorts. The talk will be moderated by Quiksilver Co-founder, Bob McKnight.

Location :: Hobie Surf Shop in Dana Point

34174 Pacific Coast HWY

Dana Point, CA 92629

949-496-2366

Date & Time :: Tuesday March 17, 2015 with Music and BBQ starting at 6pm.

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