There are things I get excited about.. pretty sunsets, Ryan Gossling “Hey Girl” memes, anything related to NASA, sweater weather… you know, stuff everyone likes. Then there are things that happen in the world that are such a cocktail of amazeballs that. I. Just. Lose. My. Mind!!!! This is one of those moments… take a deep breath ladies.. I still am not quite recovered from being told that, none other than Fashion Designer Goddess, Style Icon, and International Phenomenon… Diane Von Furstenberg (known as DVF to her homies) would be collaborating with Roxy (my go to bikini for surfing since forever) on a Limited Edition collection of bikinis, cover-ups, beach bags, rash guards and boardshorts. This is when you will need another deep breath… It is all priced from $38 to $88. I know, Right!? Are you dying? Me Too!!!!
Ok, here are the details. All the styles were being kept super hush hush, and Roxy was only letting out a tiny look here and there leading up to the offical drop date of March 7th. They wanted to keep us all on the edge of our seats wondering what incredible prints and cuts DVF was going to come up with. But… after scouring the internets, watching the promo video (see below), looking at every Instagram photo, all the pins on Pinterest, they have finally showed us all the pieces in the line… and they are gorgeous!
The fabrics used are beyond buttery smooth. Each suit is lined with super cute DVF LoVES Roxy embossed fabric. The cuts will offer a little something for every girl and every body type. But, it’s the patterns, those iconic DVF patterns, that are the best part!! They are so so so on point, and so beach ready cute! Check out the video below to see them in the surf and then look at our preview of all the looks we are going to have ready on the 7th for you….
DVF loves Roxy
Diane Von Furstenberg’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering. From swimwear and beach cover-ups, to boardshorts, rash guards and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit. A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave…..
So…. here it is!!!!! A sneak peek of everything we will have available in shops on Thursday the 7th bright and early at 9am in Laguna Beach Hobie, San Clemente Hobie, and Dana Point Hobie Surf Shop…..
So…. are you ready???
By the time you read these words, I will be gone…. Gone to Africa, baby!!!! Woot woot!! Before we chat on that, happy glorious Monday!! Wherever you are right now, trust me, it’s better than being cramped in the wee teeny airplane seat that I am currently confined to!
For all you FOHSSB (Fans of Hobie Surf Shop Blog, yeah, I’m trying to make that happen) don’t worry, just because I’m in Africa for two weeks the blog will continue on as scheduled. I have pre-blogged for the two weeks, so your dose of flavor from the Shop will be up on Monday, Tuesday, Thursday and Friday… and, if we get lucky, some Sunday Science with Gary Larson. In case you are curious, I will be in the Zomba region of Malawi, bringing a school, a playground, and Sawyer Community water filters from Waves for Water to some really amazing kids! Going to be all time, here is Malawi….
Ok, enough of all that… it’s time for my Monday Morning Obsession… the floor length maxi skirt by Roxy called the Mellow Mystique!! It is a wrap skirt and I am going bananas for it! I have it packed in my suitcase and it is ready to go…
Here is Roxy’s description: “Love. Exciting and new. Come aboard. This maxi wrap is expecting you. Complete with an adjustable tie belt, calling this skirt amazing and awesome just doesn’t do it justice. And your entire closet is going to be so excited. It’s a fashion fairy tale come true as it’s an unbelievable sweeping beauty. 40-inch length. 100% cotton yarn dye. Imported. Machine wash.” I couldn’t agree more!! It looks really cute with T’s or sweaters. A perfect stylish piece for the traveler in you. Two color ways, available in shops and online at www.hobiesurfshop.com
Have a fantastic Monday!!!! See you soooooonnnn!!!
Every Wednesday night we highlight a Hobie Shop Team member and show you their must haves of the moment on our Facebook. This week, being that it is bikini week (the most fun of all weeks!!) we are sharing photos of each of the Team members that attended our shop swim clinic and the bikini they picked as their favorite! We made a really basic, but super cute slideshow too!!
Our swim clinic was hosted by our buyers Adrienne and Marissa. We all got together in Laguna Beach and got a first rate education on all things swim. The best fits for each body type, the latest trends, information on how each style should look on, best coverage, suits with the best support, which Brazilian is the tiniest… ect. We had team members volunteer and try on tons of suits so we could see how they would look on and who they would look best on. We all shared our knowledge and tips for making sure our customers get the quality service we are known for. Continue reading