Cate’s Stoke: Employee Store Picks

Part 1: Cameron Heard

Happy 2020, I hope everyone had a restful holiday season! I thought I would kick off the New Year on Cate’s Stoke by starting a new series called employee picks. Every month, I’ll choose an employee from one of Hobie’s four locations and have them pick out some of their must-haves from the shops. First off, is one of the lovely managers of Hobie Dana Point, Cameron!

Cameron has been working at Hobie for 10 years and loves the company because it has a great family feel. In his free time, Cam likes skateboarding, watching the Celtics play basketball, and walking his dog Gino. Here are Cameron’s top 5 picks from our shops!

  1. SK8 Hi Vans

All of our stores are stocked with many different types of Vans, but Cam’s favorite is this super fun, high top shoe! They have the brand-new pop cush insole, which is also removable. Because of the style (classic Sk8 Hi with a little extra padding), these shoes are incredibly comfortable and allow you to be on your feet all day.

  1. Uncle Buck T-Shirt

One of Cameron’s favorite Hobie shirts is the Diamond Logo, Uncle Buck Tee. This is Hobie’s best-selling board model, and the creator, Bucky Barry, works at our store in Dana Point with Cam. Not to mention, if you want the shirt signed, Bucky will totally autograph it for you! This is a super minimalist, retro design that is perfect for everyday wear.

  1. Classic Tiki Mugs

Cam’s third favorite item at the moment is one of the Hobie Collectable Tiki Mugs. These are super retro, fun cups that are perfect for anything from your next tiki party to a cool shelf decoration! He likes these because they are great gifts for tiki collectors or lovers of tiki drinks/bars.

  1. Patagonia Nano Puff

According to Cameron, “this is the most functional jacket.” It is perfect for cold mornings and nights and is lighter than the down sweater, but heavier and warmer than an average jacket. Another cool feature is it packs into itself from the inside pocket to create a small, travel-friendly package. This is a must-have jacket for everyone!

  1. James Chapter Knife

Cameron’s last favorite item is a pocket knife from James. He likes this because of the titanium frame lock, which makes it sturdy and easy to use. It is also a very clean knife and is super minimalist. These knives are built to last and are essential!

I hope you enjoyed getting to know more about Cameron and reading about his favorite picks. Make sure to say hi if you ever see him working in the Dana Point Store!

Surfing Heritage & Culture Center: “Follow The Light” Opens

LARRY “FLAME” MOORE

Break Out

By

Andrew Cowell

Larry Owen Moore, aka Flame, was born in 1948, in the land of Nixon – Whittier, California – as was I, although Flame was six years my senior.  Whittier, at the time of my youth, was an enclave of surfer energy.  I grew up in a neighborhood dotted with characters, like colorful sprinkles on a vanilla-cake donut, where the hardcore guys beat it up and down the coast, from Baja to Santa Barbara, in search waves; school and work were mere secondary concerns.

Coming from inland, our high schools were made up of a soup of diverse cultures. For the most part everyone got along.  Like the natural world, where one ecosystem overlaps another, we’d integrate.  I’m still amazed when looking back on those innocent days, of the joy rides taken in a Mexican friends lowered ’66 Chevy Nomad and cruzin’ Whitter Boulevard on a Friday night.  It was in this salad bowl of humanity that Flame emerged.

Like all hard-core inland surfers, by 1970, Larry found himself posted up at the beach, and no ordinary beach at that.  Larry found habitation in Newport Beach, directly across the Pacific Coast Highway form River Jetties.  In 1970, I was a high school sophomore with a driver’s license, and other than Huntington Cliffs, River Jetties was the place to be.  Back then a pier existed there.  That pier, in an agreeable collaboration with the Santa Ana River, deposited great sand-banks along both sides of the towering structure.  Here, shallow, hard-breaking, barreling waves piled up and spent their energy.  A miss timed take-off often resulted in a sand scrubbing facial, while the very real risk of a broken nose or collarbone or concussion was always present.  This wave was home to all of Newport’s hottest – Ed Farwell, Junior Beck, Lenny Foster, and John Van Ornum come to mind.  These were single-fin days, and these guys would get so barreled in these sand-sucking waves.

On to this stage rides Flame, a good surfer himself, armed with a debtors Pentax K1000 SLR, and 400-millimeter Vivitar lens, without which he may never have taken a photograph.  “The key to a good shot…,” Larry explained years later, “… [was] to have good surfers.”  In the beginning Larry and his friends gave no thought to the magazines, they just wanted to get the “Shot.”  Armed with the trusty Pentax, and either black and white or Kodachrome 64 slide film, Flame ventured forward, constructing a crude water housing and sending his photos to the magazines, and the rest as they say, is history.

For more about Larry “Flame” Moore, his photography, the Follow the Light grant program, and this year’s recipients, head on over to the Surfing Heritage and Culture Center (SHACC) at shacc.org/2019followthelight.

Cate’s Stoked: Holiday Gift Guide

Part 2: Have A Hobie Holiday!

One of the most popular gifts in all our shops is a good old Hobie Tee. All shops have a multitude of styles for men, women, and kids! Stores have everything from the classic designs to new artwork created by employees! We have a Hobie shirt for everyone and will help you check off your gift list!

For a special limited-edition gift, all Hobie shops have limited quantities of Christmas ornaments designed to look like the very first Hobie Store! They are a must-have ornament to embellish your tree and can be used to add a bit of Hobie to your home year-round! Don’t miss out on this super special and unique gift!

The best gift someone can receive is a new board! All Hobie stores have tons of different models that would be the best gift under your tree! My personal favorites are the Uncle Buck and Uncle Buck 2, they are such fun noseriders. Make sure to check out all the boards at our shops and there may be one under your tree this year!

If you are really stuck on ideas, a Hobie Gift card makes a great gift!

Cate’s Stoke: Holiday Gift Guide

Week 1: Get It Wrapped!

It’s the time of year when the days get shorter, we switch out our tees and shorts for jackets and pants, and start shopping for the holiday season. If you’re stuck and do not know what to get, Hobie is a great place to start! For the next few weeks leading up to the holidays, I’ll be sharing my favorite gift ideas to make holiday shopping a little bit easier.

One of my favorite gift ideas is a good pair of pajamas. They’re something that everyone needs, and they last a long time. One of my favorite brands, P.J. Salvage, is fully stocked at every shop. They have everything from snuggly coats to the softest pants you will ever touch and are made with the best quality! Hobie Shops have women and kid’s sizing, as well as, mommy and me sets for an adorable family portrait. For another cozy option, Billabong Women’s created the cutest collection of fuzzy jackets that are so versatile and super comfy for colder months! I already have the leopard and black, but want every single color! They are fantastic quality and a reasonable price point at $70 (a good price for a jacket of this material and quality!). Another great holiday gift is a nice pair of Ugg’s. All stores have a wide selection of different fuzzy socks, slippers, and boots to keep you and your loved ones comfy and cozy this winter. Hobie has all your comfy needs for the favorite people in your life!

One thing that is important to me while Christmas shopping is convenience. All of our shops’ gift wrap free of charge, and they do an incredible job! This way, I can get all my holiday shopping done and not have to worry about the hassles of gift wrapping! I hope this helps you start to chip away at your holiday gift list and enjoy this magnificent season for a little bit longer.

Phil Edwards by Andrew Cowell

“Waves can’t be the god of the sport; if they were, we’d all live in Hawaii.  It has to be getting out in it that counts – surfing because you love to surf, and getting pumped full of life and whip and snap.”

Phil Edwards, also known as “The Guayule Kid” was born in 1938, in Long Beach, California; the year that the Church of England acknowledged the theory of evolution, Benny Goodman introduced jazz at Carnegie Hall, and heavyweight boxer, Joe Lewis, KO’s Nathan Mann in 3 for the title.

Nine years down the road, Edwards and family relocated to Oceanside, California, where the seed of surfing took root in his psyche and blossomed in the physical.  Taken aback by the sight of Oceanside’s surfing lifeguards, Phil recounts that “the sight of them set me on fire…, I went home and came back, dragging my paddleboard in a staggering, waving tail through the sand, my pride and joy, and I wrestled it into the water, [paddled out to the waves, turned and caught one,] jumped up… and rode the board all the way in to the beach….  In the next few minutes a surfer was made, not born….  Don’t miss understand, I was not yet a surfer.  I fought and swam, I paddled, fell down, drowned a little, tipped over, got thrown off, drowned a little more, paddled and worked for another two years before I ever caught another wave.”

By the age of 15, Phil was on his way when introduced to Killer Dana, a graduate level wave, now drowned under the somber granitic rocks and still waters of Dana Point Harbor.  Chaperoned by Jim “Burrhead” Dever, the young Edwards delivered a Master’s thesis on wave riding that has forever changed how a wave could be ridden.  Burrhead and Phil took off on a looming wave together, and when his mentor yelled, “head for the green!” as was custom on such a dangerous wave, Edwards reversed course, cutback towards the curl, then filled his board around and ran to the nose, attacking the wave where those before him ran for safety.  A new standard for surfing had been set.

It is well documented that Phil had a love/hate relationship with surfing competitions.  He entered a few but never won one, and it didn’t matter one bit.  The trophy-chasers won, but it was the unquantifiable areas of his style that couldn’t be scored: his timing, transitions, and gestures that set him apart.  When it came to contest surfing Edwards had two theories: first the stylist.  One who “concentrates primarily on maintaining control at all times – with good form.  This naturally limits maneuverability and tricks…, but looks smoother.  The stylist he states,” [sees] a wave [as] simply a beautiful expression of nature and respected as reason enough to participate.”  On the other hand, there’s the “get the job done” contestant; trophy chasers and performers.  These “surfers do many things on a board and are willing to lose some control and composure and even take an occasional spill.”  The wave is incidental.  “A gym or a track field would serve the same purpose.”

In December, 1961, Hawaii’s Bonzai Pipeline was deemed too dangerous to ride.  The cavernous wave roared out of deep water, rose to the heights of skyscrapers and broke over flesh-shredding coral and lava rock, in very shallow water.  While on a causal afternoon surf check, Phil and surf film maker Bruce Brown, of Endless Summer fame, stood alone on the beach at the Pipeline.  Could this wave be ridden?  Phil determined that the time was now.    He believed it was possible to ride the Pipeline.  As he waxed his board, Bruce ran to the car for his camera.  On his return, he found Phil already entering the water.  While Phil positioned himself, Bruce setup.  Sighting his wave, Phil spun his board shoreward, arms digging gaping holes in the ocean’s surface, in order to catch the approaching thing.  Standing, Phil plummeted down the concave face, turned at the bottom as the wave through its guillotine-like lip over his head.  Entombed and racing the cascading swell for daylight, Phil emerged to the relative safety of the wave’s shoulder, rode directly to the beach; mission accomplished, and Bruce had the historical ride on film.

Edwards’ surfing skill, contribution to the sport, knowledge of the sea, and public persona won him the inaugural, 1964 Surfer magazine reader’s poll.  Phil was different, wrote one journalist.  His surfing was elegant and improvisational, smooth and fast.  It appears as though he was having a conversation with the wave.  Phil Edwards surfed into history bring an endless stream of surf riders along with him.  For his part in surfing, he will be forever enshrined in surfing history.