Cate’s Stoke: Employee Store Picks

Part 1: Cameron Heard

Happy 2020, I hope everyone had a restful holiday season! I thought I would kick off the New Year on Cate’s Stoke by starting a new series called employee picks. Every month, I’ll choose an employee from one of Hobie’s four locations and have them pick out some of their must-haves from the shops. First off, is one of the lovely managers of Hobie Dana Point, Cameron!

Cameron has been working at Hobie for 10 years and loves the company because it has a great family feel. In his free time, Cam likes skateboarding, watching the Celtics play basketball, and walking his dog Gino. Here are Cameron’s top 5 picks from our shops!

  1. SK8 Hi Vans

All of our stores are stocked with many different types of Vans, but Cam’s favorite is this super fun, high top shoe! They have the brand-new pop cush insole, which is also removable. Because of the style (classic Sk8 Hi with a little extra padding), these shoes are incredibly comfortable and allow you to be on your feet all day.

  1. Uncle Buck T-Shirt

One of Cameron’s favorite Hobie shirts is the Diamond Logo, Uncle Buck Tee. This is Hobie’s best-selling board model, and the creator, Bucky Barry, works at our store in Dana Point with Cam. Not to mention, if you want the shirt signed, Bucky will totally autograph it for you! This is a super minimalist, retro design that is perfect for everyday wear.

  1. Classic Tiki Mugs

Cam’s third favorite item at the moment is one of the Hobie Collectable Tiki Mugs. These are super retro, fun cups that are perfect for anything from your next tiki party to a cool shelf decoration! He likes these because they are great gifts for tiki collectors or lovers of tiki drinks/bars.

  1. Patagonia Nano Puff

According to Cameron, “this is the most functional jacket.” It is perfect for cold mornings and nights and is lighter than the down sweater, but heavier and warmer than an average jacket. Another cool feature is it packs into itself from the inside pocket to create a small, travel-friendly package. This is a must-have jacket for everyone!

  1. James Chapter Knife

Cameron’s last favorite item is a pocket knife from James. He likes this because of the titanium frame lock, which makes it sturdy and easy to use. It is also a very clean knife and is super minimalist. These knives are built to last and are essential!

I hope you enjoyed getting to know more about Cameron and reading about his favorite picks. Make sure to say hi if you ever see him working in the Dana Point Store!

Cate’s Stoke: Holiday Gift Guide

Part 5: Stocking Stuffers & Last Minute Gifts

Last, but not least, we have stocking stuffers! Stocking Stuffers are easily the most forgotten part of Christmas! The back half of the season goes so fast, and before you know it, Christmas is here! I put together a list of last-minute gift ideas and stocking stuffers to help finish holiday gifting out strong!

For the Coffee Connoisseur:

We all have that friend who is obsessed with going to different coffee shops over the weekend, so get them some coffee and a cute mug to go along with it! Hobie created a couple of coffee roasts that taste amazing and have the cutest artwork on the cover. Stores also have a wide selection of adorable mugs, guaranteed to make anyone smile!

For the Sock Lover:

Stance makes the cutest Christmas socks along with many other styles that are sold at all shops. These are the perfect add-on gift and one that everyone will love! They are super festive and are made out of the softest and cozy material.

For the Surfer:

An excellent last-minute gift idea for surfers is something we all use daily: wax and leashes. You can also throw in a super fun print or pillow from Aloha to Zen, a super fun company that has some fantastic pillows, shirts, and prints. Another good idea is a towel because they are used continuously throughout the year, and good ones can be hard to find! Pendleton makes the best qaulity beach blankets with the prettiest designs! As well, Nomadix makes “the only towel you need,” which can be a towel, yoga mat, blanket, as well as many other things!

For the Beauty Fanatic:

For the person that loves Beauty products, get them Pirette. They make the best smelling perfume (I use it daily!) along with many other products. This year the created a gift set complete with a full-sized perfume, body oil, and a travel-size candle. It is all wrapped up in the cutest box, ready to be given out! You can also include a pair of Vonzipper Sunnies like the “Ya Ya!” shown above. I just got this pair and wear them daily! They are the best mix between a more modern style and the vintage cat-eye and add a little extra to any outfit.

I hope you all enjoyed learning about Hobie’s fantastic options for gifting this Holiday season! Thank you for following along!


Cate’s Stoke: Holiday Gift Guide

Part 4: Gift Sustainability

One of my New Year’s resolutions next year is to be more sustainable in my day to day life. I am already cutting out all plastic bottles and bring reusable bags when I shop. A significant change I am starting to make is switching to sustainable clothing brands to reduce my ecological footprint. When looking for sustainable options, Hobie has the best selection for everyone on my gift list!

The number one sustainable brand is Patagonia. Patagonia has become a sustainable example for all clothing brands. A big chunk of products are fair trade, which is when the people who are actually making the clothes get the profit, instead of factory owners. Patagonia is also part of 1% for the Planet. This is a program where brands can take 1% of their sales before taxes and donate it to an environmental charity of their choice. When you are supporting Patagonia, you are supporting ecological charities without even knowing you are! After you buy your Patagonia, there is a warranty for the lifetime of the jacket. This means that you can go to any Patagonia store and have them repair your jacket through their Worn Wear Program! At Hobie, there are a variety of styles for men, women, and kids! My personal favorites are the classic nano puff and the los gatos teddy bear coat! Make sure to shop sustainable with Patagonia this holiday!

Another good sustainable brand is Kelly Slater’s company, Outerknown. This season Hobie has many different men’s styles, but Outerknown also has a women’s line, only on their website. Outerknown’s mission statement is For the People and the Planet. Their goal is to create quality goods while reducing environmental impact. They manufacture with suppliers under the Fair Labor Association (FLA) & Bluesign. Outerknown uses recycled fishing nets for many pieces in the collection, as well as using organic cotton and fair trade practices on a multitude of styles!

One more good gift idea to support sustainability is buying a reusable water bottle. There are tons of options like Hydroflask and Yeti at all Hobie Stores. This way, you can get rid of plastic bottles and protect oceans this season! There are tons of different colors and accessories that you can add on to make the perfect gift! Hobie also carries United by Blue, which is a line of reusable straws, glasses, and many other camping necessities that improves their environmental impact.

Make sure to shop sustainably this holiday to improve the beautiful places we enjoy daily! See you next week!



Surfing Heritage & Culture Center: “Follow The Light” Opens


Break Out


Andrew Cowell

Larry Owen Moore, aka Flame, was born in 1948, in the land of Nixon – Whittier, California – as was I, although Flame was six years my senior.  Whittier, at the time of my youth, was an enclave of surfer energy.  I grew up in a neighborhood dotted with characters, like colorful sprinkles on a vanilla-cake donut, where the hardcore guys beat it up and down the coast, from Baja to Santa Barbara, in search waves; school and work were mere secondary concerns.

Coming from inland, our high schools were made up of a soup of diverse cultures. For the most part everyone got along.  Like the natural world, where one ecosystem overlaps another, we’d integrate.  I’m still amazed when looking back on those innocent days, of the joy rides taken in a Mexican friends lowered ’66 Chevy Nomad and cruzin’ Whitter Boulevard on a Friday night.  It was in this salad bowl of humanity that Flame emerged.

Like all hard-core inland surfers, by 1970, Larry found himself posted up at the beach, and no ordinary beach at that.  Larry found habitation in Newport Beach, directly across the Pacific Coast Highway form River Jetties.  In 1970, I was a high school sophomore with a driver’s license, and other than Huntington Cliffs, River Jetties was the place to be.  Back then a pier existed there.  That pier, in an agreeable collaboration with the Santa Ana River, deposited great sand-banks along both sides of the towering structure.  Here, shallow, hard-breaking, barreling waves piled up and spent their energy.  A miss timed take-off often resulted in a sand scrubbing facial, while the very real risk of a broken nose or collarbone or concussion was always present.  This wave was home to all of Newport’s hottest – Ed Farwell, Junior Beck, Lenny Foster, and John Van Ornum come to mind.  These were single-fin days, and these guys would get so barreled in these sand-sucking waves.

On to this stage rides Flame, a good surfer himself, armed with a debtors Pentax K1000 SLR, and 400-millimeter Vivitar lens, without which he may never have taken a photograph.  “The key to a good shot…,” Larry explained years later, “… [was] to have good surfers.”  In the beginning Larry and his friends gave no thought to the magazines, they just wanted to get the “Shot.”  Armed with the trusty Pentax, and either black and white or Kodachrome 64 slide film, Flame ventured forward, constructing a crude water housing and sending his photos to the magazines, and the rest as they say, is history.

For more about Larry “Flame” Moore, his photography, the Follow the Light grant program, and this year’s recipients, head on over to the Surfing Heritage and Culture Center (SHACC) at

Cate’s Stoke: Holiday Gift Guide

Part 3: Seek the Unique

I don’t know about you guys, but when shopping for gifts, I always try to look for the most unique presents. Luckily, when I buy at Hobie, I always get the best gifts that everyone is stoked about!

All Hobie Surf Shops are stocked with their own book tables, which make a fantastic gift! There is a variety of coffee table books that will liven up the recipient’s house and make an excellent conversation starter. My personal favorites are Surf Like a Girl (a collection of photos of women surfers and photographers) and 50 Places to Surf Before You Die (I’m trying to check all these places off my travel list!). There are even some adorable kid’s books at all shops for the little’s in your life. There’s a unique book for everyone on your list!

A recent addition to the shops is Opinel Knives. Opinel Knives were started by a family in the French Alps and have become a household staple. These knives are simple, sturdy, very easy to use, and come in a variety of pretty colors to choose from. They also have a good price point (around $25)! With this, you can pair some of the finest, best-tasting salt from Laguna Salt Company. All shops have tons of different flavors that all melt in your mouth good. Put these two things together, and you have the perfect gift!

Another new product to hit the shops is Juniper Ridge. This is a brand of soaps, incense, and body wash all created in their Oakland, California workshop. They create these smells by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings harvested on various scents. All Hobie Shops have the Juniper Ridge gift sets, which consist of incense, body wash, and essential oils for the nature lover in your life!

The last gift idea I would like to highlight is the Stanley Line found in all shops. All stores have a selection of Growler bottles and French-presses (including the cutest travel one to take on trips)! Stanley has made it a goal to create the best reusable products to reduce the waste people create when replacing their bottles. Therefore, all products are created with durability in mind, which makes it an excellent choice for the environment!

I hope you all enjoyed learning about all the unique gift ideas Hobie has to offer. See you next week!