Hobie Shop :: Our Annual Community Surf Swap and Sale is HERE!!



It’s Back!! Our annual Surf Swap & Sale at our Dana Point Hobie Surf Shop (only, in Dana Point!!) is set to go off this Memorial Day Weekend! We LOVE this sale!! It’s our chance to not only help you clean out those used surfboards in your garage, making room for a whole new rack of boards… but it’s our chance to buy those used boards off of you and have a brand new, though slightly pre-loved, quiver of our own!

You set the price for your boards, with a little help from us, and when it sells, 10% of the selling price will be donated to The Ocean Institute. Be wise in your selection of boards to bring down, surfboards 7’6″ and over sell the fastest and usually for the best price. SUP’s also do well at the swap, but as far as shortboards go, it’s hit and miss on how they fare. We also have had a strong turnout of folks looking for classics and vintage boards, too! Remember, cleaned up, unwaxed boards look the best in the racks. You want your girl to stand out amongst the sea of other boards, so shine her up nice and pretty!

Tell your friends, and especially tell that board hoarder you know, to bring their boards on down to our Dana Point Shop (again the sale is only at the Dana Point Shop) bright and early on May the 26th. We will start taking in boards as early as 8:30am. When you fill out your forms, make sure to give us an easy phone number to reach you at, just in case we have an offer on the table that you want to hear. We have seen people come up cash in hand, looking to get a bit off the marked price only to leave when we can’t get in contact with the seller. Price your boards fair and be willing to STOKE someone out on a new ride! It’s crazy fun to watch people find the new log of their dreams at a price they can afford!

Stop in through out the weekend and see how your boards are selling, and make sure you shop the SALE! We go BaNaNaS marking items down!! Our outside parking lot will be full of great deals, and we’ll have special markdowns inside too! Seriously, you will Not be disappointed with this sale and swap! Make sure you are ready with phone in hand on Sunday May 28th around 4ish, just in case we didn’t sell your boards. You will have to pick them up again that night by 5pm. But, trust us, we do our best to sell them all!!

Ok, if you have any other questions, call our Dana Point Shop at 949-496-2366, otherwise, We’ll See You at The Swap!!!




On September 10, 2016, Billabong and Donavon Frankenreiter present Still Salty, a surf contest and concert at Orange County’s Salt Creek State Beach. The surf contest starts at 8am on Saturday with 6 divisions taking to the water for 3 rounds.

Round 1 – Catch Surf Challenge – Each surfer has to ride a Catch Surf Beater board to get to round two. Boards to be provided.

Round 2 – Hobie Surf Round – Extra point per wave if you’re riding a Hobie board. Team Hobie will bring extra boards to the beach for you to use if you don’t have your own to ride.

Round 3 – Surf anything in this round so choose your own board and the winners will make it to the podium.

The divisions –

Division 1 – 16 years old and younger

Division 2 – 17-24 years old

Division 3 – 25-34 years old

Division 4 – 35 years old and up

Division 5 – Women’s

Division 6 – Push In for the Groms

To register visit Hobie Surf Shop in Dana Point and for a $15 donation to Dana Hills High School, you’ll be eligible to participate.

A live concert on the lawn at Salt Creek will start at 4pm and will feature Billabong team rider and artist Donavon Frankenreiter. We’ll also be throwing a pre-event party Friday, September 9 at Hobie Surf Shop in Dana Point from 6-8pm.

Hobie Shop :: Hobie Shop Team Recreates Hobie Alter’s Iconic Umbrella Surfing Shot


The Legendary Mr. Hobie Alter


There are photos of Hobie Alter that hang all through the office. Hobie making one of his first surfboards, Hobie standing in the window of his first surf shop, Hobie sailing in his Cat, Hobie jumping his dirt bike, Hobie talking over a surfboard blank with Phil Edwards, but, no photo truly captures what is at the heart of Hobie the brand and Hobie the person quite like the iconic photo above. Hobie Alter, cruising across the water on a surfboard using a beach umbrella as a sail.



Ricky Fodor With Cody Alter Looking On.   photo : Eric Harrington



Before Hobie went into the surfboard business, he developed three rules that would become the basis for the way he approached his lifetime of work and would be the framework for “The Beach Lifestyle”. We won’t wear hard leather shoes, no jobs that require a suit and tie, and never work East of Pacific Coast Highway. They sound so simple to us now, but at the time this was an unheard of approach to life. But, that was Hobie. He knew that it would be possible to create a work life that supported his beach life! And, he knocked it out of the park for himself and for the generations of people who will come after him!




Ethan Mudge & Cody Alter.   photo : Eric Harrington


That is why we love and treasure this photo so much. It shows to a T that Hobie was a man who could have a good time. He loved nothing more then to make people a toy and a game to play it with. He showed the world what a strong work ethic could achieve while still making time for fun and never losing sight of your core principles.



Ricky Fodor   photo : Eric Harrington

So, with our founding father in mind, we gathered up a few members of The Hobie Surf Shop team, grabbed surfboards and beach umbrellas and set out to channel our inner Hobie and sail across the flat waters of Doheny! You should know, that “sailing” with an umbrella is a bit more complicated then it looks. It takes a few tries to get yourself set, but once you are moving, it feels like you could make it to Mexico under umbrella power! The other point about surfboard sailing is, it is impossible to participate with out laughing your head off. It’s just about the silliest, most enjoyable, goofy, thing that has been done on a flat day!




Ethan Mudge   photo : Eric Harrington 

Which, again, takes us back to that photo of Hobie. It serves as a constant reminder that we are here for a Good Time. Let me say that again, we are HERE for a GOOD TIME. Nothing that we do here at Hobie ever needs to be taken so seriously. We make toys. Plain and simple. Toys with games to play them with. And, that makes us just about the luckiest people around! Get out there today. Alter your boundaries and redefine fun! That is exactly what Hobie would be doing if he were still with us here today! -Tracey Engelking



Tracey Engelking  photo : Eric Harrington


Ricky Fodor  photo : Eric Harrington 


Ethan Mudge  photo : Eric Harrington 


Keaton Rose  photo : Eric Harrington 


Zeke Rose  photo : Eric Harrington


Keaton Rose  photo : Eric Harrington