Dana Point Welcomes Chispa House Films & “Search for the Big One”

Four Humanity Focused Films Set To Premiere at Hobie Surf Shop in Dana Point

by

Cate Stokes

Join Hobie Surf Shop in Dana Point on September 12th as we welcome Chispa House as they premiere their film Search for the Big One, featuring Rob Machado and Hobie Surf Shop Team riders! This series features four short films that raise awareness for ocean and land conservation.

The Chispa House team produces films about aspirational humans and providing glimpses into the lives of people that inspire them. Their struggles and triumphs reveal ambitions, motivations, and ways we can better ourselves and the world around us. They reveal the truth, which is exactly what they’re chasing at Chispa House.

Donations to the Surfrider Foundation will be accepted to support their mission to protect our beautiful coastline. This is sure to be an amazing event, so don’t miss it! https://chispahouse.com/

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Temples of Stoke: A Tribute to Surf Shops

Surfers and surf shops, one can’t exist without the other; theirs is a symbiotic relationship. From grommethood to adulthood, from working-life into marriage and parenthood, legions of the truly obsessed continue to visit surf shops. Like the growth rings of a tree, significant moments in the life of a surfer can be marked in these “Temples of Stoke;” a framework of existence made up of freeze-frame moments. Surf journalist, Sam George likens the surf shop experience to a “mirror into which surfers have gazed, searching for self.” And historian Matt Warshaw suggests that the surf shop is “a time tested cultural stronghold,” functioning as a channel for information, gossip, and propaganda, a supply center, workshop, and quite often as the theater of the absurd.

Historically Dale Velzy is credited with creating the surf shop ideal, when opening his 1950s factory and showroom in Manhattan Beach, California. Rudimentary at best, the first surf shops were little more than small, one room operations producing a single product: the surfboard. You, the customer, upon entering would likely find a pair of sawhorses, and a single, bare light bulb suspended from the ceiling, with balsa wood shavings, inches thick, carpeting the floor.

With time, and surfing’s cinematic popularity, the surf shop morphed into a factory/retail operation. Hobie Alter is credited with being the first to construct a purpose-built operation at Dana Point, California. By 1961 surf shops were becoming full service emporiums with silk-screened tee shirts, trunks (today’s boardshort), magazines, wetsuits, and board making supplies. By 1963, according to Peterson’s Surfing Yearbook, surf shops were exploding nationwide. There were 41 in Southern California alone!

Today the surf shop means many things to many people, but, as Justin Housman explains, writing on the Surfer Magazine blog, “the anchor of the surf shop is still the surfboard… you’re sure as hell not buying surfboards online…. We still insist on holding a board in our hands before buying it.” Houseman again, “… from the very beginning [surf shops] have always been about much more than just commerce…. [They have] functioned as a ‘third place’ – another place to gather and socialize outside of work, or school, or home.” For those of you who may be new to surfing and the current expression of the surf shop, there are still a few old-school “Temples of Stoke” around. Places were the guy or girl behind the counter can actually talk about the nuances of surfboards, and sell you the latest beach-lifestyle fashions, all while telling you about how the waves were that morning — because they surf. But you’d better hurry, they are an endangered species in today’s e-commerce, big-box, mass-produced society.

For more on the “Temples of Stoke, A Tribute to Surf Shops” experience visit the SURFING HERITAGE AND CULTURE CENTER (SHACC) at https://shacc.org/temples-of-stoke-on-display-through-october-29-2019/.

Andrew Cowell for Hobie Surf Shop and SHACC.

Hobie Shop :: Patagonia Film, “NEVER TOWN”, presented by Dave Rastovitch, Wayne Lynch, and Dan Ross at Hobie Dana Point Thursday, October 11th.

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Thursday, Oct. 11, 2018

Hobie Surf Shop Dana Point 

34174 Pacific Coast Highway / 949.496.2366

Doors: 7 PM Film: 7:30 PM / Tacos & Drinks / Live Music from Will Heard

Screening presented live by Dave Rastovich, Wayne Lynch and Dan Ross.

Outside Venue / All Ages / Free of Charge  / Open to the Public

 

Part surf film, part conservation film, Never Town takes a journey along some wild coastlines and talks with the people fighting to keep them wild. Filmed along the Southern Ocean coasts of Australia, it’s an exploration of what these places mean to surfers… and what surfers are willing to do to save them. As surfing elder Wayne Lynch says, “We mythologised these places. We lose them and we lose ourselves.”

Never Town spans Australia’s vibrant southern fringe from the dusty edge of South Australia to the deep forests of Victoria and Tasmania. It features the surfing of Dave Rastovich, Dan Ross, Belinda Baggs and Heath Joske, set alongside conversations with coastal activists who are standing up against deepwater oil drilling and industrial fish farms.

Midnight Oil, Yirrnga Yunupingu, Ziggy Alberts and Bad Dreems provide a distinctly Australian soundtrack. With coastlines around the world under pressure like never before from growing populations, rampant development and exploitation from resource companies, Never Town is a rallying call for surfers and local communities to stand together to protect the wild spaces around them.

Hobie Shop :: Quiksilver Brings “Generations, the Movie” to Hobie Dana Point 8/11/18

QUIKSILVER-GENERATIONS

 

Three generations. One Film.

Come out and watch Quiksilver’s “Generations, the Movie” Saturday August 11th from 7pm – 9pm at Hobie Dana Point.

High Action and Fast Paced, it stars Quik’s A-team and Young Guns with a throwback section featuring some of the world’s most iconic surfers. Free Tacos & Drinks, All Ages Welcome, No Charge, Outside Event, Open to the Public. 

Spread the word, see you here!

The Hobie “Summer Sale”is Coming!!! August 2nd – 5th! Spread the Word!!!

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Your favorite sale of the year is HERE!!!! The Hobie Summer Sale comes to life August 2nd – 5th at all our locations!!!

We always say, it’s more than just a sale, it’s a tradition. It is our way of saying thank you to all of our customers for their endless support. We love seeing our locals and our new tourist friends during the sale! Come by, say “Hi!”! Enjoy great deals and let us show you our appreciation for your generations of patronage!!

Spread the word, and we can’t wait for August 2nd!!