There comes a moment in everyones life when they start to think it might be time for a little “nip/tuck”. Maybe a pull here, a suck there… in the case of our Laguna Beach shop, it was time for the Joan Riversesque top to bottom overhaul.
Walking in for the first time since the redesign, you will be stunned at how much bigger the shop looks. Walls came down and dressing rooms were moved to give the space an airy feel. “Changing the dressing rooms was a big request from our clients, they wanted more privacy, bigger mirrors and better lighting.” shared Dawn, one of the managers at Laguna along with Whitney “So, we made that a priority!” The dressing rooms relocated off the main floor into their own room, with lights bright enough to see the clothes and private enough so you don’t feel like you are changing in front of a room full of people!
My personal favorite part of the whole project has to be the new woman’s redesign. It is in the spot where the boards and skate section used to be. I asked Whitney her thoughts, and she had this to say “This is a huge dream realized for us, women have been asking us for years for their own space up front. We wanted make it feel like their own boutique.” We have SO over delivered on that goal. Boutique is such a fitting word, from the new jewelry cases sprinkled throughout to the over sized leather chairs to relax in while you browse, the whole place just makes you feel at ease. Bright, girly and cheerful!
The hard goods (boards, skateboards, leashes, ding repair kits, etc.) also got lots of love. Moving to the back of the shop with better lighting and more functional displays, taking a look is easier than ever. Trevor, our hard goods guru, wanted to give everything a new place. “I’m excited to get back to normal days and see how people like the fresh new style for the boards.” With complete skateboards from floor the ceiling, racks of new boards long and short, and enough leashes to circle the Earth (ok, that is an exaggeration, but they might stretch from one end of Laguna to the other?) it’s difficult not to get stoked on taking a peek!
Dawn and Whitney “We want to thank all our loyal customers for putting up with our remodel, coming in and keeping us sane! We can’t wait for you to come in and enjoy!” Swing by, take it all in and please let us know your thoughts.
Hobie Surf Shop Laguna Beach
294 Forest Ave
Laguna Beach, CA 92651