We proudly carry Patagonia in our stores and online. Yvon Chouinard, and his vision for Patagonia as a ‘Responsible Company’ serve as an inspiration to us daily. As we move forward through the coming years as retailers, look for us to not only continue to strengthen our local community ties, but for us to ramp up our ties to the environment. We look forward to working with The Ecology Center on the interiors of our shops, and with The Ocean Institute on creating projects that inspire the next generation of Earth minded activists.
“In wildness is the preservation of the world.” – Thoreau
This year, Patagonia will be 40 years old. There is much to celebrate on this anniversary, but what I am proudest of is the support we’ve given the people who do the real work to save wildness: grassroots activists.
I’m not an activist. I don’t really have the guts to be on the front lines. But I have supported activists ever since a young man gave a slide show in 1972 at a city council meeting in Ventura. What was proposed was an extension of utilities, roads and urban services across the Ventura River to support a planned freeway-related commercial development on the western floodplain near the river’s mouth. A lot of scientists got up to speak in support of the project. They said it wouldn’t hurt the river because it was already “dead.” Mark Capelli, who was a young graduate student and called himself “Friends of the Ventura River,” then gave a slide show showing all the life that was still in the river: eels, birds, raccoons. He pointed out there were still 50 steelhead showing up each year to migrate upstream. That brought the house down. The project was eventually stopped. He showed me what one person can do. He gave me hope. We gave him desk space.